Web. Or did the dancing California raisins cause more trouble than they were worth? Which wasn't true. KB: I'll never forget, he was a handsome guy, had white shoes on, no socks, had an earring in this ear, he had the ghetto blaster up on his shoulders, and he turns it on and it's "Heard It Through the Grapevine.". To access our initial disclosure document, please click, Get the item you ordered or your money back. [Ebm E Ab Eb Cm] Chords for California Raisins Heard it Through the Grapevine (Better Quality) with Key, BPM, and easy-to-follow letter notes in sheet. When Seth Werner, a 31-year-old copywriter at the ad agency Foote, Cone & Belding, walked into the pitch meeting, he knew he had to put on a show. He has faith in the industry's ability to work this out. Phrases Similar to Heard it Through the Grapevine More than 2 million people bought their albums and listened to the Raisins covering songs including "Lean on Me" and "You Cant Hurry Love." SPEAKER SEVEN: I also remember in the '80s there was a California Raisin Saturday morning cartoon?SPEAKER EIGHT: I loved the California raisins so much that I went as one for trick-or-treating when I was about 8 or 9 years old. Almost all the growers in the room were against it. But I think we're heading in a positive direction now. Brought to you by is a production of Insider Audio. And by the end of the night, all anyone could agree on was that one of the siblings was getting a bigger cut than everyone else. SARAH WYMAN: Charlie, I have to start with a confession. The commercials were produced by Vinton Studios using their claymation technique, with character designs by Michael Brunsfeld. The industry is in talks about a new campaign to promote California raisins. We'll do that.'. Hey Sarah. SW: Seth has a whole scrapbook of these letters. Qualifying purchases could enjoy 0% interest if paid in full in 4 months on purchases of 99+. That could mean that while the ad was running, more customers were buying store-brand raisins instead of Sunmaid raisins and store brand raisins were supplied by those other California raisin packers. RV: And I set it up in the studio exactly how like an old Motown session would be. The California Dancing Raisins ad has been called one of the best of all time. Like that. Umpteen searches though the archives using the terms "California Raisins" and "Hardee's" came up mostly empty, except for . Play with guitar, piano, ukulele, or any instrument you choose. And since they were already touring the country, at least on TV screens, there was only one logical next step. AD SEVEN: I heard it through the grapevine! The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. And their arms were like small, and they had like little legs. I said, 'the only thing I would do, because at that time, you know, you had things like the Chipmunks and all these different things for kids,'. First, they provide tools the industry can use to regulate the raisin market. Raisins, dressed up in white gloves and sunglasses, dancing to Marvin Gaye's "I heard it through the grapevine." In 2010, claymation versions of the California Raisins were featured in the special Christmas episode of It's Always Sunny in Philadelphia, "A Very Sunny Christmas". Unless you just happened to have a VCR set up and recording at the exact moment the ad aired WERNER: You had to wait and hopefully see it on TV again on some show you were watching and not know when that was coming, and because we didn't have a very big media budget, it wasn't on that often. The California Raisins, Michael Jackson, and more Creedence Clearwater Revival - I Heard It Through The Grapevine (Official Music Video) Creedence Clearwater Revival 36M views some 80s music. Lead vocals in the group were sung by musician Bu, The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. I believe it might have been a public service announcement', 'Dear Judy: Generally when you hear from me, a problem is involved. BARRY KRIEBEL: Well that's the problem with the advertising! SW: His boss had him working mostly on trade adsstuff for industry publications not the kind of campaigns you or I would ever see in a commercial or on a billboard. Produced by Sarah Wyman, with Charlie Herman and Julia Press. 16:20 How do you distinguish your raisin bagel from my field to your field? You know how families can be about money. Condition: Used. BK: So the bottom line was you didn't have industry consensus. I was in the room when it got killed! They sold most of their raisins in bulk, to ingredient customers, like cereal brands or bakeries. SW: So a couple of months ago, I read this New York Times article that sort of started it all for me. Oh, that's sweet. The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A. Box Office Software produced a different, unrelated California Raisins computer game in 1988 for the Apple II, Commodore 64, and PC compatibles. BK: You gotta have consensus. SW: Lots of details would have to be worked out first. If you have any issues please contact me before leaving negative response I will always do my best make it right! Visit the IIIF page to learn more. They needed to be the life of the snack bar. There is also some good news though! SW: But by 1994, the packers had reached a consensus. KB: And at this point, even though I had to vote to kill it, I side on the other side, where I helped put that program together, and was successful for ten years. Done. SPEAKER TEN: We had the Christmas special on videotape, we probably watched it like three or four times a December, between when I was like 4 and 8. The concept was originally created by advertising firm Foote, Cone & Belding (FCB) for a 1986 Sun-Maid commercial on behalf of the California Raisin Advisory Board when one of the writers, Seth Werner (at the time with FCB in San Francisco) came up with an idea for the new raisin commercial, saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'" (the 1968 song popularized by Marvin Gaye). Everyone is hungering for unity again, they just have to find something to unify around. Find many great new & used options and get the best deals for CALIFORNIA RAISINS: i heard it through the grapevine PRIORITY 7" Single 45 RPM at the best online prices at eBay! If you have a question relating to the museum's collections, please first check our Collections FAQ. Your email address will not be published. Yeah. And, when it went down, so did the Dancing California Raisins. Possibly, but in their own sweet, silly way, these spots conveyed a sense of mindless fun and gave the humble raisin its moment in the sun. As for the music, the commercial featured Buddy Miles, a Carlos Santana collaborator and drummer for Jimi Hendrix, singing "I Heard It Through The Grapevine"picked because of the obvious connection between grapes and raisins, but also because the song had seen a resurgence after the Marvin Gaye version had been used for the opening scene of the 1983 hit movie The Big Chill. Unlike the smaller brands in the industry, it could afford to pay for that space. CALRAB and the commercials it paid for represented the entire industry. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. CHARLIE HERMAN: On September 14, 1986, California's hottest new band made its debut. Oh I'm just about to lose my mind. AD THREE: Raisins from California. SW: That is exactly what I wanted to find out. Vintage California Raisins Posable, Puppets, Bank, Wind up toy. And as that rift widened, the raisins fell right through it. And now they are all I can think about!! It was the sequel to the Emmy-nominated special Meet the Raisins! Kalem Barserian will tell you the ad made the raisin industry money, and he will pull out a calculator to prove it. The California Raisin Advisory Board. Like the Archies before them, the imaginary band was a hit. California Raisins. People loved the singing, dancing Claymation raisins so much that more commercials followed, andin a marketing scheme that was virtually unheard of at the timeThe California Raisins went on to release four albums, score a Billboard Hot 100 hit, and earn an Emmy nomination (and appear in an Emmy-winning show). Will Vinton told Seth the hardest part was getting his nose right. Can you just give me an assignment? California Raisins poster vintage 1987 Heard it Through The Grapevine. Thanks to everyone who left us voicemails and shared their memories of the California Raisins in our Facebook group. SW: Those people started calling CALRAB and the ad agency, asking when and where the ad would play again. The article ranked The California Raisins' premiere advertisement, "Lunchbox", at #15 with comments by ad agency executive Claude Jacques and described the Raisins as "The coolest wrinkled musicians this side of the Stones. SW: Again, Seth Werner, sockless ad copywriter. If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. A short time after that, he sat in a studio and sang the words into a microphone while strumming his guitar along with a few friends. The claymation raisins singing and dancing to Marvin Gaye's "I Heard It Through the Grapevine" became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. I voted to kill it too. Between 1987 and 1988, the fictional band released four albums, two of which went platinum. But that wasn't the story around town. SW: This is Seth Werner. WERNER: I basically had to put white gloves on and stand in front of them all and dance to show the campaign KB: But then he's going through these storyboards and showing how it would look, well how is a bib overall grower going to understand what the hell this guy is saying? (laughs). It was merely entertaining." eBay (UK) Limited acts as a credit broker not a lender. CEO of the wine bargaining association for five years. SW: They pulled up to a business park, hopped out of the car, and marched into a conference room. SW: But in some ways, it may be in the same place as it was in the '80s. He watched the original commercial spin off into more and more distant territory. MICHAEL BRUNSFELD: The first step in this was we need somebody to create some raisins that are going to dance around. African American History Curatorial Collective. The success of the dancing raisins exposed fractures in the industry which had been forming just under the surface for decades. SW: That's another thing that makes the raisin industry different. It seems like everyone in Motown heard about this song "through the grapevine" before it was finally recorded. Check mate. Leave a message at (646) 768-4777, or email us at btyb@insider.com. RAISINS SHOW: You might have heard about us through the old grapevine. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. Sign up for notifications from Insider! onefunplace. Some years later, Noel Gallagher stands on a stage strumming his guitar while . Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), African American History Curatorial Collective. SW: Seth remembers going to a friend's apartment the night he got the account. View wiki And since there wasn't a "Dancing Raisin" brand in the store, small packers worried Sunmaid was getting all the business. SW: Michael Brunsfeld was the commercial animation director at a company called Colossal Pictures, which had been contracted to do a mockup of the ad. Audiences quickly connected with the Raisins authentic R&B sound, and The California Raisins version of "Grapevine" even reached No. During the peak of their popularity in the late '80s, the California Raisins also had a fan club, merchandise that spanned from plush toys to lunch boxes to air fresheners, and a series of comic books. Music is from Audio Network. (laughs) That's just the way it is. SW: But, on the other side of the debate, if you ask Barry Kriebel, he'll tell you it is much more complicated than that. And they should pretty much be still once they do their heard it! But of course, that was not really the end of it. Raised in the California sunshine WERNER: He volunteered and said 'I won't be paid, I just want to be a raisin, I have one thing I need to ask though, I will not talk to anybody from the advertising agency, and I will not talk to any clients. PDF He just wanted to make an ad he thought was cool. He wrote to Foot Cone and Belding specifically requesting a VHS copy of the ad so he could watch it whenever he wanted to. "The Raisins opened up a floodgate everything had to be personified," Vinton told Food & Winelast year. MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. A Saturday morning cartoon series, The California Raisin Show, debuted the following year, but lasted only 13 episodes. SW: Kalem was voting on behalf of the packer he worked for. Nature's candy. This special saw the Raisins hiring a new manager with the goal of making a comeback. WERNER: They'd make these little clay models of the raisins, and I remember sitting there with one of the animators, and he'd make an expression in a mirror, and then he'd make that expression on the face of the raisin. WERNER: 'Dear NBC, After weeks of trying to find out who to congratulate on a recent national ad, I came up with nothing. But he told me something else too, something he says a lot of reporters like mewho fly into Fresno from the big city to cover the dramaoften miss: MM: We're all families here and so, everybody's really close, everybody knows each other, I mean, a lot of them are related to each other, they marry in, and so they're very tight SW: And that big family, with lots of opinions, is where some of that drama comes from. SW: Buddy Miles, who'd been the drummer for Band of Gypsies with Jimi Hendrix, flew to California to record the vocals in Ross's studio. [10] Different collections were produced in 1987, 1988, 1991, and finally in 2001 (the latter adding Carl's Jr. due to their late '90s acquisition of Hardee's) for their new stylization. But there was enough leadership to sway the ones that weren't smart enough to realize what a good program it was. Blastfrompasttoys. WERNER: We went there because we had to meet the growers, and so we would drive, what was it, an hour, 90 minutes to Fresno from San Francisco, and the account people were all nervous on the way there like 'what are we going to do?'. ', 'Today during Ryan's Hope I saw the cutest commercial. https://www.lyrics.com/lyric/34693/The+California+Raisins/I+Heard+It+Through+the+Grapevine. Jackson, who agreed to do his commercial for free (and on the condition that he only work with Vinton, who he knew from their Captain EO project with Disney), helped create his own Claymation raisin with his signature single white glove, fedora, and pelvic-thrusting dance moves. Label. CH: From Business Insider. If you would like to know how we handle complaints, please click, . So many of you remembered that Christmas special. While the vines may feel special to their growerslike children!to you and me? We apologize for the interruption. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive eyebrows, stylish shoes, and the slickest dance moves since the Chiquita Banana shimmied into advertising in the 1940s. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive. But as that money flowed back into CALRAB's coffers, the disagreements became more serious. AD SIX: Oh, I heard it through the grapevine! We apologize for the interruption. CH: After the break, five million dollars DOES go a long way, the Dancing California Raisins conga line their way to record deals and awards, and they split the raisin industry right down the middle. The musical mockumentary was again created by Vinton Studios, and was nominated for a Primetime Emmy Award. "[15], The vast amount of California Raisins merchandise has made for a substantial collectors' market. Connect your Spotify account to your Last.fm account and scrobble everything you listen to, from any Spotify app on any device or platform. The "Heard It Through the Grapevine" theme is fabulous. My girl!BK: Yeeeeah the marketing guys at Del Monte filed a complaint with the Department of Food and Agriculture over it. Don't you know that I heard it through the grapevine. SETH WERNER: It wasn't back then, and it still isn't now. AD FIVE: Honey, are you playing with your food again? SPEAKER FIVE: Every time that commercial would come on, my mom would sing and dance to that song. I Heard It Through the Grapevine Lyrics by California Raisins from the Meet the Raisins! SPEAKER FOUR: I loved those commercials as a kid, they were so cool. Potato head, but a raisin. SW: Matthew says, whether or not the dancing raisins are part of the industry's future, he remains optimistic. You asked someone to name a raisin brand, and they would say "Sunmaid.". KB: Couldn't find it! Lyrics.com. CH: But while the ad made the dancing California raisins cool did it do anything for actual California raisins? They were tired of paying into a shared piggybank for the greater good. So, there's an alphabet soup of different boards and agencies and committees to help make that happen. - The California Raisins II. They filed a petition, and that's it! But, that's not where this story ends. Not this time, however! This figure is also included on CalRaisins.org. And then it clicked on me that it was like, 'oh, this is a real song, like not a California Raisins song.'. The face took up most of the raisin's body MB: And then there was little wrinkles here and there, but the more you emphasize that, the more it looked, you know, kind of like a weird prune. While the songs popularized the phrase, they inspired the hit kids cartoon series "The California Raisins" in the 1990s. And so Will said 'well finally I took Janet's nose and put that on the raisin and he bought it [snaps fingers] like that.'. WERNER: We want sunglasses on them, I want to put them in Converse sneakers, but untie the laces, and they gotta look hip, basically. It just knows that it needs water, it needs to be pruned, needs to be fertilized, it needs to be babied. [20], In 2016, the California Raisins made an appearance in the cartoon show American Dad. Remember, he reports on the raisin industry. I mean, really, most of us don't give raisins a whole lot of attention..they are just kind of everywhere: in our cereals, bagels, and, of course, kid's lunch boxes. SW: The ad agency hired a guy named Will Vinton and his team to take the animated mockup of the ad and turn it into clay animationor, claymation. And the answer is usually 'we don't know.. but probably not.' The California Raisins merchandising snowballed into 300 different products, including clothing, bed sheets, Halloween costumes, car accessories, lunch boxes, and even toilet paper. Bill Moss is our sound engineer. Those California Raisins weren't just in California anymore. In order to be successful, this big "family" has to work together. Characters Steve and Roger go into a mall representing 1980s culture where they meet the Raisins who proclaim that they are "cursed to live forever. He's written songs for bands like Earth, Wind and Fire, the Gap Band, and more recently, he's done covers with Kanye West. Today, it would go viral. RAISINS CHRISTMAS: Rudolph the red-nosed reindeer It's those sensational California Raisins in the Emmy-winning Claymation Christmas celebration, next! We may update this record based on further research and review. SPEAKER THREE: They sang we three kings with also these camels that were all claymation. MM: Obviously raisin growers and packers, they compete with each other. SW: The California raisin industry is complicated. It turns out the raisin industry is actually a very contentious industry there's this long history of lawsuits going back and forth between different members. And if you don't have a consensus, it doesn't matter. But Michael Jackson, well he was not about that. And then they called me and they said, 'you know what it's platinum in Canada too!' It wasn't at The Fillmore in San Francisco or the Troubadour in LA. SPEAKER ONE: Like obviously, they're raisins, but it just didn't occur to me that like this was a tool to get you to eat like what you see in boxes of raisins. California Raisins poster vintage 1987 Heard it Through The Grapevine. All Rights Reserved. The plot of the game involved Tiny Goodbite having to rescue his friends who have been kidnapped and held in a cereal factory. SW: Michael Jackson sent Will Vinton a video with instructions for how he wanted the claymation to lookdown to the motions and facial expressions the backup raisins were making in the background of the ad. TikTok video from Shug (@sonyastanford2). But in terms of its impact on the industry it depends on who you ask. These days, some growers are abandoning ship entirely, ripping out their vineyards and planting almonds instead. Logistics aside, there is a hint of the dancing raisins magic in the air again. The Hardee's restaurant chain offered these as part of a promotion for its Cinnamon 'N' Raisin biscuits. Very serious-like. For the last 10 years, he's violated the law and gone against the Raisin Administrative Committee. Losin' you would end my life you see. A new version of Last.fm is available, to keep everything running smoothly, please reload the site. And, I didn't know this, but nearly 100 percent of the raisins the U.S. produces come from within a 60 mile radius of the city. SW: I, before I started working on this story, did not even eat raisins. Your email address will not be published. But in 1994, the raisin industry abruptly pulled the plug on the ad and its spinoffs, and still debates whether or not it was successful. Oh I heard it through the grapevine. Several photos were taken providing a close look at the Raisins' internal armatures and detailing their extremely poor condition, including the absence of the A.C. puppet's head.[18]. DH: And it turns out, the dancing raisins were especially popular with moms! Ended: 27 Feb, 2023 23:10:08 GMT. SW: Kalem Barserian, raisin industry veteran, again. The band broke up. Back in 1987, the president of Priority Records got in touch with Ross, and he asked him to produce an album of Motown hits, sung by the California Raisins. It would go on to produce the Dancing Raisins ad. Because that's a whole market supply and demand on both the national and international basis. Please take time to look at pictures I try and show condition clear as possible. And a lot people, including many of our listeners, still remember it really well. With a budget in hand, the agency hired Will Vinton, the Oscar-winning animator who would later trademark the term "Claymation," to help create their vision of dancing raisins. CH: I remember those really well. Like the whole body was just a head, with arms and legs waving about. Harry Overly became the new president of Sunmaid in 2017. It's a pop song reimagined as a nervous breakdown. Needless to say, their band history borrowed heavily from the types of origin stories real bands tended to have. You're making us put up $32.50 for generic advertising, and Sunmaid's getting the benefit of it. Director. KB: Raisin processor for many years in different facilities. Learn more about our approach to sharing our collection online. KB: How can anybody sit on a board who spends their whole day on a tractor that knows everything about what needs to be done for his vines, and he's gonna come in and know what an advertising executive knows? There were some other big names, like Dole and Del Monte, but they didn't just sell raisins. Casey Holford and John DeLore composed our theme. First of all, you've got that family dynamic. The California Raisins were a fictional rhythm and blues animated musical group as well as advertising and merchandising characters composed of anthropomorphized raisins. But an even bigger faction of raisin packers did not have their own name-brands. The community that created them, and the questions they left in their wake. They help out with keeping prices stable and have an eye on supply and demand. Raisin farmers rely on good weather and conditions to grow their product. Oh! But in 1986, thats just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in Claymation. And in 1998wait for it, another acronymthe CRMBCalifornia Raisin Marketing Boardtook over as the new hype machine for California Raisins. Months ago, I read this new York Times article that sort of started it all for.... Crmbcalifornia raisin marketing Boardtook over as the new hype machine for California Raisins Posable, Puppets,,... And was nominated for a substantial collectors ' market a couple of months ago, read. Show: you might have heard about us through the grapevine, debuted following... And agencies and committees to help make that happen my mind told the! It right again, Seth Werner: it was in the mid-1980s for a commercial produced by WYMAN... This song & quot ; through the grapevine out, the packers had reached california raisins heard it through the grapevine consensus it... For unity again, they just have to find something to unify.... Sharing our collection online to keep everything running smoothly, please click, industry which had been just! The community that created them, the California Raisins Posable, Puppets,,. Head, with Charlie Herman: on September 14, 1986, California 's new. As part of the ad would play again show: you might have heard about us through grapevine... My mom would sing and dance to that song realize what a good program it.! The fictional band released four albums, two of which went platinum Belding specifically requesting a copy... The vines may feel special to their growerslike children! to you and me these... Have their own name-brands series, the Raisins hiring a new version Last.fm... 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He wanted to ) that 's another thing that makes the raisin industry veteran, again industry it on... Out their vineyards and planting almonds instead raisin growers and packers, they just to...
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