Diversity in the ad industry was still a major topic this year – in particular with regards to gender – so it was galling to many to see a campaign for Bayer quickly decried as sexist pick up a bronze lion. Radio Grand Prix: KFC, The Everyman Meal, Ogilvy & Mather Johannesburg, Creative Effectiveness Grand Prix: John Lewis, Monty the Penguin, adam&eveDDB London. Film Craft Grand Prix: Under Amour, Rule Yourself Michael Phelps, Droga5 New York. 2019/08/05 - Pinterest で Katsuya Aonuma さんのボード「cannes lions 2016」を見てみましょう。。「ダリの絵画, 臓器提供, ゲータレード」のアイデアをもっと見てみましょう。 In the last of our Lightning Talks from Cannes Lions 2016, a panel of industry experts discussed the importance of new talent in re-energising advertising creativity, in front of an audience that included the winners of this year’s Future Lions competition. Lions Health Health & Wellness Grand Prix: Pearson, Project Literacy, FCB Inferno. Cannes Lions this year saw the ad industry expanding its creative capabilities. Here are the Grand Prix winners in full. The core visitors still come from advertising and marketing and the worlds that directly oscillate these industries, but the ambition of the festival organisers is palpable: they clearly want it to be the central annual event for all those involved in creativity, whatever the form. The Alphabet of Illiteracy sees each letter feature an issue that illiteracy is proven to fuel. Malvika Mehra offers expert advice on Cannes Lions awards. CANNES LIONS 2016. Clever charity campaign to promote breast examination that gets around the ban on nipples on social media channels in an unexpected and amusing way. My views may diverge from conventional wisdom, but I give my perspective of Cannes Lions 2016 as someone involved in advertising communication, or through the lens of "media contents." So, with that in mind, perhaps we should get on with it. by "Campaign Middle East"; Business, international Creative ability Creativity Restaurant industry Printer … Outdoor Grand Prix: Heineken New Zealand, Brewtroleum, Colenso BBDO. Fittingly, the final Lightning Talk of this year’s festival took place with the winners of the 2016 Future Lions competition in the audience. Design Grand Prix: Panasonic, Life Is Electric, Dentsu Inc. To bring electricity to life for the public, Panasonic charged a range of batteries in unusual ways including hamsters on a wheel and cheerleaders performing. Stretching over eight days, it is unmissable for those in the advertising and tech industries, and each year brings new attempts to expand its audience ever wider. This article, entitled "Turnkey Tips from Cannes Lions 2016," extracts tips from prize winners and seminars, along with relevant keywords. Integrated Grand Prix: Netflix, FU 2016, BBH New York. It did the job, and refuses to disappear. This year’s favourite Christmas ads, ranked by emotional reaction, The Robin Hood approach: creatives who use their money, intel and network to help others, Advertising is going out of fashion and the gatekeepers are locking themselves out, Vimeo unveils nominees for its Best of the Year Award, collating 2020’s finest videos, Alex Prager creates 15 hyperreal, cringeworthy human sculptures to memorialise the office Christmas party. cannes lions 2016 945 Indian entries at Cannes ad fest: Not many in shortlists, but India eyes bagful of Lions No show from India on any of the categories, except Press — which fetched them 18 shortlists — and Direct, which got TBWA a shortlist. Here, we get an insight into its visual branding and what being a responsible chocolate brand means, Modern Love illustrator Brian Rea recounts a childhood filled with stories, shares the struggles of embracing his style and tells CR why words have gained a new importance for him later in his career, Ben Cullen has built up a cult following for his mesmerising illusion cakes, which have appeared everywhere from Slowthai’s recent music video to Jurgen Klopp’s birthday party. Artificial Intelligence became a topic more this year … Lions Health Pharma: Philips, Breathless Choir, Ogilvy & Mather London. Here, the filmmaker discusses the joys of collaboration, exploring the realm of television with the series Atlanta, and why This is America is an anomaly in music videos, With new Sony and Microsoft ad campaigns out, CR explores whether game advertising has lost its edge, and what the future holds for console makers operating in a more complicated market than ever before, The cult Instagram account celebrating real-life Anderson-esque moments has been reimagined in book form – complete with a foreword written by the director himself, Satirical puppet show Spitting Image is back after a 24-year hiatus, and features everyone from President Trump’s tweeting anus to a James Corden-Cats hybrid. Promoted from Cannes Lions . No Lions, only shortlists: Shortlist Alma DDB Help Kenya Not Kanye Crowdrise Direct > Sectors > Charities & Appeals. The New York Times’ VR work (which includes virtual reality projects with brands) picked up the Mobile Grand Prix. Jacquard is a jacket created by Google with Levi’s, which features wearable tech. Product Design Grand Prix: Google, Jacquard, Google Creative Lab. Fittingly, the final Lightning Talk of this year’s festival took place with the winners of the 2016 Future Lions competition in the audience. Cyber Grand Prix: Loterías Y Apuestas del Estado, Justino, Leo Burnett Madrid. A whopping 26 Grand Prix awards were handed out in Cannes over the past week, across Cannes Lions, Lions Health, Lions Innovation, and Lions Entertainment. The first of two Cyber Grand Prix awards went to this charming online Christmas film for the Spanish National Lottery. Every moment is engineered to deliver tools and knowledge to supercharge business performance and results through marketing creativity. Film Grand Prix: Harvey Nichols, Shoplifters, adam&eveDDB, London. Netflix launched a fictional political campaign for House of Cards’ Frank Underwood, which saw Underwood emerge as a more popular potential President than the real candidates. News. [cannes lions 2016] malak and the boat _ grand prix of grand prix for good by fmcomms. As he releases a new book, the Barcelona-based artist talks to us about his creative process, and what it’s like to be introduced to the visual arts from the day you were born, QR codes have received an unexpected resurrection during Covid-19, becoming a vital tool for navigating pandemic life. Cannes Lions 2016: The kindness of strangers - a fireside chat with Lily Cole David-Michel Davies, Lily Cole June 2016 As Thursday in Cannes wound to a close, David-Michel Davies, CEO of Webby Media Group, invited Lily Cole onto the YouTube Beach stage to discuss her site impossible.com, and how she’s using the web to reinvent the currency of kindness. Martin de Thurah’s beautifully shot film shows Phelps’ gruelling prep for the Olympics. 2016 Cannes Lions Direct. More information can be found in our, Durslade Farm Shop launches with letterpress-led branding. Play video. The burger never happened – at least not officially – but an awful lot of publicity for Burger King did nonetheless. Xeim Limited, Registered in England and Wales with number 05243851 By Eliza Williams 26/06/2016. Cannes Lions 2016: Key trends. Lions Health Grand Prix for Good: Macma, Manboobs, David, Buenos Aires. Cannes 2016: The winners in full. We covered the story behind the creation of Jacquard back in May. Here, we delve into how restaurant brands are adapting to the new normal, With commissions from the New York Times and Medium, Xinmei Liu enjoys combining nostalgia with satire to create surreal and surprising illustrations, The Tony’s Chocolonely brand started as a way to change the cocoa industry. Cannes Lions, a five-day International Festival of Creativity, is the largest gathering in the creative marketing community. If you continue browsing, we assume that you consent to our use of cookies. 2:13 [cannes lions 2016] the baby stroller test-ride by contours _ gold of promo and activation To get the lists of golds, silvers and bronzes, visit canneslions.com. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. Is branding’s post-Brexit future a sea of Union Jacks, or does the UK’s exit from the European Union offer a chance for companies to explore what being British actually means? Advertising. With 28 different specialist Lions, it's easy to find the right home for your creative work and ensure they are honoured at Cannes Lions. The corporate vibe extended to the talks, which despite having a plethora of interesting and inspiring names attached, barely managed to raise a ripple of controversy or debate. Top 5 MIND BLOWING MAGICIAN America and Britain's Got Talent 2016 - Duration: 17:04. When content creator Y-Film's Ashish Patil got a call from a friend from his advertising days to congratulate him for winning a Glass Lion at Cannes Lions for '6 Pack Band', India's first transgender music group, he had no idea what it meant. For Peace One Day, Burger King proposed that it join forces with McDonald’s to create the McWhopper, a combination of the two brands’ most famous offerings. Welcome to Cannes Lions. By closing its stores on Black Friday and suggesting that customers also turn their backs on the fevered shopathon, outdoors brand REI created discussion across social media and beyond. Malvika Mehra, a Cannes Lions veteran and juror on Press offers some expert advice on the awards in particular and the city in general. Registered office at Floor M, 10 York Road, London, SE1 7ND, Our website uses cookies to improve your user experience. Our website uses cookies to improve your user experience. Free Online Library: cannes lions 2016: the Judges' verdiCt. What will British branding look like post-Brexit? Mobile Grand Prix and Lions Entertainment Grand Prix: NYT VR, with Google, GE, Mini, New York Times, T Brand Studio. Can an algorithm unpick gender bias in storytelling? Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. Lunch with Leslie Moonves @ Cannes Lions 2016 - Thursday, June 23, 2016 If you have made it to here, I salute you. Here’s the list in full, plus a few reflections on the festival. Seth Barron Juni 2016 In einem weiteren interessanten Lightning Talk auf der YouTube-Strandbühne in Cannes geht eine Gruppe von Planern, Kreativprofis und Branding-Werbetreibenden der Frage nach, inwieweit Daten die Kreativität beeinflussen. Play video. The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. In response to the emerging trends in social media marketing, the 2016 Cannes Lions Social category recognizes advertising excellence in Content For User Engagement, Targeted Communication, Social Trends, Influencer / Talent, Social Businesses, and Social Purpose. Back in May we interviewed the highly awarded New Zealand creative agency behind the campaign. Lions Innovation Grand Prix: Google Deepmind Alphago, Google Deepmind, Lions Entertainment for Music Grand Prix: Beyoncé, Formation, Prettybird. The campaign generated articles and social media posts all over the world. Xinmei Liu’s images are inspired by old Chinese propaganda posters, The BakeKing’s hyperrealistic cake creations, Oxford Circus’s tube signs are now PlayStation-themed, Teenagers dress for proms that never happened in Alys Tomlinson’s Lost Summer. John Lewis’s 2014 Christmas ad showed that with great creativity comes great effectiveness. Words Jamie Green — Date 28 June 2016 Reading Time 7 minute read. Stink Studios’ James Britton hopes not, The illustrator’s 26 saucy letters have been immortalised in print, thanks to a glossy hardback book from Counter-Print, Ben & Jerry’s global social mission officer Dave Rapaport talks to Anna Burzlaff, head of cultural insights and strategy agency Truth, about the brand’s approach to activism, and what it takes to make credible change in the world today, Hospitality has been hit hard by the pandemic, but in the midst of increased restrictions restaurateurs are finding creative ways to reach hungry punters at home. These skirmishes aside, the list of award winners this year is a strong – and very, very long – one. But will they sink back into the depths when no longer needed? The Swedish Tourist Association created a phone number where audiences could call up someone in the country to ask anything they like, generating press all over the world. Media Grand Prix and Print & Publishing Grand Prix: Burger King, McWhopper, Y&R NZ. Shortlist Lápiz Doppelgänger Tourists Mexican Tourism Board Direct > Use Of Direct Marketing > Use Of Ambient Media: Large Scale. 27-jun-2016 - Bekijk het bord "Cannes Lions 2016" van Magazine Media op Pinterest. He talks about how his career journey took him from graphic design to tattooing to cake artistry, TfL’s hallowed roundel has been transformed into the iconic PlayStation symbols, as part of a stunt to celebrate the launch of Sony’s latest console, The photographer’s portraits of teenagers, taken after the cancellation of milestone events such as proms and graduations, emphasise the impact of 2020’s summer lockdown, A new illustrated book of classic fairytales uses technology to illuminate gender bias by reversing the gender of the characters and narratives, The author explores the rise of cancel culture in new documentary Offended by Irvine Welsh, where he discusses the threat that the phenomenon poses to the creative industries and why he thinks Trainspotting wouldn’t be published today, The artist and long-time Radiohead collaborator has left his “depressing flyposters” behind in favour of new artworks designed to spread joy in ten cities across the UK, Following the release of her explosive phone-hack series I Hate Suzie, Lucy Prebble talks about her belief that every story benefits from a little drama, and how an ongoing infatuation with tech inspired her to write for video games, Julius Pringles and Colonel Sanders have both been subjected to a shave to celebrate the month-long Movember challenge, As a new exhibition at the Photographers’ Gallery in London brings together over four decades of his work, we speak to photographer Sunil Gupta about how his work straddles the world of activism, documentary and art, Ghanaian visual artist Prince Gyasi creates striking, vivid imagery photographed with an iPhone. Cries of scam were also aimed at an app titled I Sea by Grey Singapore, which claimed to allow users to help rescue refugees from the Mediterranean Sea. Over 13,500 delegates from about 90 countries descended on Cannes again this year hoping for a Lion in one of 17 categories. This can be seen in the range of speakers that grace the stages, which bring in ad and tech industry players, but also actors, musicians, directors, celebrities, marketers, figures from fashion and design and more. Can creativity save restaurants from Covid-19? PR Grand Prix: Coop, The Organic Effect, Forsman & Bodenfors, Gothenburg. Digital Craft Grand Prix: Because Music, Because Recollection, 84.Paris. Undermining this aim though was the atmosphere at the festival itself, which, as ever, felt weirdly uncreative. The coveted film gong went to this controversial but brilliant ad, which features real CCTV footage of shoplifters to promote Harvey Nichols’ Rewards app. Cannes Lions 2016: doing well by doing good This article is more than 4 years old. The 6 Pack Band was created by Hindustan Unilever to attempt to end prejudice against transgender people in India. Cannes Lions 2016: Beflügeln Daten die Kreativität? In the last of our Lightning Talks from Cannes Lions 2016, a panel of industry experts discussed the importance of new talent in re-energising advertising creativity, in front of an audience that included the winners of this year’s Future Lions competition. Nice Face Logo © It’s Nice That Designed & Developed by Bureau for Visual Affairs, Sky’s emotional Christmas ad reunites ET and Elliot 37 years later, The Muppets star in new ads for Facebook's video calling products, Portal, Nexus Studio’s Smith & Foulkes design BBC’s 2018 Winter Olympics campaign, a phenomenon we discussed recently in our coverage of new zero content, 100% advertising publication. Brewtroleum saw a biofuel created from lager, with New Zealand men invited to save the world by drinking beer. A whopping 26 Grand Prix awards were handed out in Cannes over the past week, across Cannes Lions, Lions Health, Lions Innovation, and Lions Entertainment. Here, we speak to the creatives behind the programme’s unique brand of public service satire, Continuing our series on creative partnerships, RBI global CMO Fernando Machado and Pancho Cassis, global CCO at agency David, reveal how 5am WhatsApp chats, lawyers and healthy arguments go into Burger King’s award-winning work, Originally published in 1983, Graham’s first photography book A1: The Great North Road is being republished by Mack. Here he reflects on the project nearly 40 years later. Share Download page as PDF. The Next Rembrandt is a project where tech was used to analyse Rembrandt’s painting style and then create an entirely ‘new’ painting by the artist. In the end, BBDO apologised and withdrew the work from competition. Malika Favre’s sexy Kama Sutra alphabet is now available in book form. CR talks to him about his unconventional practice and how it helps local children get an education, Hiro Murai’s dream-like vision has produced unforgettable imagery for artists including Childish Gambino and FKA twigs. The Cannes Lions festival is now officially a beast. Media agency Mindshare entered the campaign in the international competition and collected the award at a grand ceremony. There is more on Cannes at canneslions.com. Above is Displaced, one of T Brand Studio’s projects, in 360. Find out all about Cannes Lions, here. Irvine Welsh on creativity and cancel culture, Stanley Donwood takes uplifting new artworks to the streets, Logos are losing their taches for Movember, Sunil Gupta on 45 years of making pictures, Immerse yourself in the world of Accidentally Wes Anderson, Creative Collaborators: How Burger King’s award-winning work gets made, Photographer Paul Graham and the Great North Road. Published on June 13, 2016. Here’s the list in full, plus a few reflections on the festival. Cannes Lions 2016 preview: Channing Tatum, Gwyneth Paltrow, Mindy Kaling, WWE stars, marketing icons and purpose. Bekijk meer ideeën over whatever, ikea, digital signage. After 8 days of Cannes Lions International Festival of Creativity handing out seemingly innumerable accolades, throwing extravagant parties and press events, we finally have our winners This beautiful website, at because-recollection.com, celebrates ten years of French record label Because Music. Melina Matsoukas’ dynamic and controversial video caused headlines around the world on its release in February. LIONS is a home for people who believe in progress through creativity. Cannes draws criticism for its ever-expanding list of categories – which some say are slowly killing off other advertising awards schemes with the costs to enter – though many feel the awards list does a good job of demonstrating the complex and fragmented nature of advertising today. The woes for creator AlmapBBDO didn’t end there either, as the client disowned the work, claiming the posters had only been created for the awards. A study on behalf of Swedish supermarket chain Coop showed the impact that eating organic has on the body. Be creative in Media too. Cyber Grand Prix and Creative Data, Lions Innovation: ING, The Next Rembrandt, JWT Amsterdam. The app also won a bronze before closer examination by critics led to cries that it was fake. Cannes, June 28th, 2016 Every year in June, the world of media, communications and creativity, tune all its antennas towards the south of France to find out who … Glass Grand Prix: Hindustan Unilever, 6 Pack Band, Mindshare, Mumbai. Cannes Lions 2016: Wearable tech stars at the festival of creativity Smart clothing, VR and hearables pick up awards at this year's show Wareable is reader-powered. Titanium Grand Prix and Promo & Activation Grand Prix: REI, #OptOutside, Venables Bell & Partners, San Francisco. It takes more than just putting the word ‘creativity’ on a billboard – endlessly – to make a festival actually become a creative event, and while Cannes has never been known for its sharp design, the Palais looked and felt more like a trade fair than ever. Artificial Intelligence Is the Next, Next Big Thing. Cannes Lions 2016: a round-up of this year's big winners, and losers. Shepherd Laughlin, 30 June 2016. Explore Cannes Lions Each year, the Festival brings us five days of inspiration, insights, meetings and talks tackling big issues and real-life problems head on in stimulating and pragmatic ways. 12:10 pm. Cannes’ calling card may be creativity but the festival remains predominantly a business event. Storytelling, the evolution of traditional advertising, blends content and … ... 4 reasons that Cannes Lions was worth it for agencies—in an age when ROI is king. People walk past the International Festival of Creativity - Cannes Lions 2016, on June 24, 2016 in Cannes, southeastern France. The controversy led Apple to withdraw the app from its store the same day it won the gong. VR. All rights reserved. We covered the release of the ad spot back in March. More information can be found in our Cookies Policy and Privacy Policy. They provide a structure to navigate Cannes Lions Awards, talks, learning experiences and expanding digital platform. Of the controversy that did arise over the week, it was mostly around awarded work. How to make measurable progress toward diversity and inclusion at Cannes Lions. Eighteen people with severe respiratory problems come together to sing in the Philips Breathless Choir. We covered the campaign in July last year, when it was released. Direct Grand Prix: Swedish Tourist Association, The Swedish Number, Ingo. The campaign won in Cyber and Creative Data in Lions Innovation but is also in many ways a perfect PR stunt, with the project gaining headlines across the international press and even earning a (scornful) review from curmudgeonly art critic Jonathan Jones in the Guardian. The Cannes Lions festival is now officially a beast. Jonathan Cheban and his stunning girlfriend Anat Popovsky make a glamorous arrival on board the MailOnline yacht at the 2016 Cannes Lions festival CANNES LIONS: 'There … If you continue browsing, we assume that you consent to our use of cookies. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors.
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